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Intent Graph: Deep analysis into search behaviour

A talk by Dateme Tubotamuno
Digital Marketing Manager, SemanticGeek

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About this talk

User intent tends to be oversimplified. The intent graph was proposed by a researcher from Gartner. In this talk, I will adopt models from cognitive science and graph neural networks to propose an extensive analysis of search intent. The goal is to help us adopt a deeper understanding of user intent when executing keyword research, plotting content strategy and comprehending SERP.

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